New Oro Chamber CEO proposes Five-Year Road Map

Dec 24, 2018


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The new president of the Cagayan de Oro Chamber of Commerce and Industry Foundation, Inc. (Oro Chamber) has proposed the creation of a 5-Year Road Map that would set the tone for the institution’s future direction.

The newly inducted officers of the Oro Chamber led by Pres. Irene Floro pose for posterity with PCCI Region 10 Gov. Ghaye Alegrio.


“A strategic plan is crucial in successfully attaining organizational goals,” said new Oro Chamber President Irene V. Floro following her induction into office during the 4th Quarter General Membership Meeting and Christmas Party held at a  posh uptown country club.


“I would like to propose that we conduct a pre-stat plan session by sector. Once we have all the inputs gathered, I propose that the Oro Chamber Strategic Planning be held on January 4 & 5, or January 5 & 6,” she added.


Besides the formulation of the Strategic 5-year Road Map, Floro also put forward the following banner activities for 2019: a) Pursue plans for the Integrated Food Wholesale Terminal with Cold Chain Facility; b) Inclusive Business for Inclusive Growth at the Core Business of Business; c) Trade missions to Europe, China, Korea, Japan, USA and Russia; and e) Business and Investment Promotion.


She also presented her leadership platform for the Oro Chamber in 2019, dubbed I.R.E.N.E. (Interactive, Resilient, Engaging, Network, and Empowered).


“The Oro Chamber now needs to be positioned again and be known as the group which is Interactive, or mutually or reciprocally active. We should work in bringing back the mutual interest of each member in advancing our developmental objectives. As Woodrow Wilson said,” We cannot be separated in interest or divided in purpose. We stand together until the end.”


Floro also stressed the Oro Chamber should be Resilient, as no amount of greater challenges can stop the chamber from performing its role for its members and stakeholders. “We will see to it that the chamber will bounce back and be in the best stature again. Being interactive and resilient will result to positive changes for the general membership,” she added.


The newly elected officers of the Oro Chamber led by Pres. Irene Floro (center) take their oath of office during the 4th Quarter GMM and Xmas Party.


The Oro Chamber leadership would also Empower its sectors with the authority to actualize and leverage the individual and group’s core strengths, to effect positive change more significantly to the communities it is working with.


Likewise, the Oro Chamber should be more Interactive, interconnected and interrelated not only internally but also with the stakeholders in the community with which it interacts.


Not the least, Floro said her leadership would work in bringing everyone to get more Engaged in worthwhile undertakings that would further elevate the stature of the Oro Chamber.


As the leading voice for business in Northern Mindanao, Floro said she would be employing the “Balanced Score Card” to focus on big-picture strategic goals.


“This would help guide our Board of Trustees in choosing the right things to measure to help the chamber reach those goals,” she noted.


She presented four perspectives that the chamber could employ to evaluate its performance: a) Learning and Growth; Internal Business Processes; Customer’s Perspective, and the Financial Perspective.


Ms. Floro aims to bring her expertise and experience as an entrepreneur front and center for her coming term as Oro Chamber President.


“I really want to help micro and small businesses to have access to good financing, technology and markets that the Oro Chamber can facilitate for them,” Ms. Floro said.


 “We need to sell Cagayan de Oro Business in other countries. I would like to field focused trade missions to Europe, Russia, China and the United States. And I will invite the local governments of Cagayan de Oro City and Misamis Oriental to be active in those trade missions.”


PCCI Region 10 Gov. Ghaye Alegrio administers the oath of office to the new set of Oro Chamber officers led by Pres. Irene Floro.


Floro is the President and CEO of International Labor Force-Skills Mastery Inc. and also heads in various capacities seven other of her companies engaged in food processing, trading,  security services, manpower, petroleum products distribution and education. Prior to her election, she served as the Vice President and Sectoral Representative in the Oro Chamber Board of Trustees for Business Support Organizations.


Ms. Floro became the second woman president of Oro Chamber after Ma. Teresa R. Alegrio, now the current regional governor for Region 10 of the Philippine Chamber of Commerce & Industry (PCCI).


Ms. Alegrio, the community relations officer of STEAG State Power, Inc. (SPI) blazed a trail for women leaders in business in 2011 when she became not only the first woman president of the Oro Chamber, but also its first former secretary general who was elected as its chief executive. (photos courtesy of Oro Chamber)



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