Online wedding resource now has largest nationwide network of wedding fairs

Nov 28, 2011

by Mike Banos

Starting as the Philippines first home-based wedding information portal in 2001, now has what is probably the country’s most extensive directory of wedding suppliers and network of wedding fairs. claims it contains everything essential to a marriage-bound couple: comprehensive wedding resources with over 13,000 listed wedding suppliers, relevant articles and information, and personalized wedding tools. In its almost 10 years of operations, it has registered 25,000 couples throughout the country, North America, Europe, Oceania and Asia, and has averaged over 500,000 page views monthly.


But what probably sets apart from other similar websites is its annual wedding fair roadshow.


 The 6th Edition of the Kasalang Pilipino in Cagayan de Oro

“We started in 2003 and held it every other year until 2009 after which it became an annual roadshow,” said Mathel B. Ong, brand manager of “We want to help promote the local wedding industry as well as help couples plan their weddings.”


This year, the road show has already been to Cabanatuan, General Santos, Dagupan, Bacolod, Dumaguete, San Pablo, Angeles, and held its 8th leg in Cagayan de Oro last weekend before proceeding to Davao, Marilao (Bulacan) before winding up in Cebu on November 16.


Overview of the various exhibits.

“Our first Kasalan sa Kagay-an (as the local bridal fair is called) was held in Pryce Plaza in 2003,” said Armi E. Sobremisana, President of Professional Organizers Unlimited,’s local partner. “We actually had more exhibitors then but now we’re more efficient in providing the couple with what they actually need for their wedding.”


Records at the Cagayan de Oro City Civil Registry show the number of registered weddings grew 26.3% from 3,533 in 1997 to 4,464 in 2003 when the Kasalan roadshow started before declining again by 16% to 3,742 in 2010, said Othelo R. Abejuela, assistant registration officer.


Best in Booth Design: Oro Fashion Designers Guild

Dicky B. Go, owner of Dolce Vita Catering Services which does specialty wedding cakes at an affordable price, is one of Kasalan sa Kagay-an’s exhibitors who has been present in the last four editions of the bridal fair so far.


“We deliver 120-140 wedding and all occasion specialty cakes a month so I make it a point to join this bridal fair every time it’s held to literally show the flag for new customers and as a token of appreciation to our customers who have patronized our products through the years,” Mr. Go said.


Cakes galore from Awi Chaves’ Cakeistry (left) and Dicky Go’s La Dolce Vita (right).

First time exhibitor Alfonso A. Marquez V, owner and photographer of Blues Marquez Photography, said he joined the bridal fair to promote his unique brand of photography.


“Kasalan is an affordable platform for small businesses like ours to promote ourselves since it is quite expensive to directly join bridal and trade fairs in the urban centers, especially Metro Manila,” Mr. Marquez noted.


Blues Marquez Photography Booth.

Ma. Aurora R. Chaves, owner and artist of Cakeistry which specializes in custom-made fondant cakes, said it was her first time to join an exhibit.


“Kasalan gives me the exposure to wedding couples wanting to have our unique type of cakes,” she said. “Since we pride ourselves in making cakes which make memories to last a lifetime, we think people would appreciate the kind of workmanship we bring to that very special, once-in-a-lifetime celebration like weddings so we think it’s a nice fit.”


Professional Organizers Unlimited coordinated the 6th edition of Kasalan Kagay-an with

Besides its regional network of bridal fairs, is also the pioneer in providing online services to the local wedding industry such as MyKasal account, an online wedding planning account for couples; Wedding Resources, a searchable wedding directory of suppliers; Reading Room, a library of wedding articles, tips, trivia and information;  Events, a wedding-related event announcements and registration system; Weddings, a wedding announcement service for couples; Community, a wedding message board for couples and Missalette, an online wedding program for couples.


It also boasts of being the �preferred online media partner” for most wedding fair organizers in the country. also supports a minimum of 20 bridal fairs, outside of its Kasalang Filipino annual roadshow.


Most number of bookings: Lakshmi Photography.

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