Misor LGU hails new investment in El Salvador

Jul 12, 2012

by Mike Baños

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Monark Execs (L-R) Ana Banson-Pastelero, Vice Chair; Gem C. Ridual, El Salvador Project Head and Jose Leonardo A. Austria,CDO Branch Manager lead the ground breaking for the company's new heavy equipment yard complex in El Salvador City, Misamis Oriental.

The Misamis Oriental provincial leadership has hailed the recent groundbreaking for a new facility of a heavy equipment yard in the province as an indication of the robust health of the region’s economy.


“We wish to extend our thanks to Monark Equipment for their trust and confidence choosing Misamis Oriental for the site of their biggest facility outside Metro Manila,” said Gov. Oscar S. Moreno. “This is a vote of confidence not only for El Salvador and Misamis Oriental but Northern Mindanao as well.”


Monark executives led by Ana Feliza Banson-Pastelero, Vice Chair, broke ground for the PhP 70-million facility last month in what the company bills its first major expansion outside the capital to meet the increasing demands of its clients from Zamboanga City to Surigao.


According to Project Head Gem C. Ridual, the new facility will be set up in a recently acquired one hectare facility in El Salvador City and will house an office, warehouse, stockyard for a new baywork and a provision for further expansion.


“Even with the winding down of the Laguindingan airport construction, there is still an uptick of construction activities in the Northern Mindanao,” Mr. Ridual noted. “The bulk of our rentals business which makes up the bulk of our new growth has come from mining in Zamboanga and Surigao where demand for excavators and articulated dump trucks has been rising.”


Monark Equipment is the sole authorized dealer of Caterpillar Heavy Equipment and Power Systems products, and other leading North American and European brands in the Philippines. 

Outside its headquarters in Quezon City, Monark has branches and offices in Caloocan, San Pedro and Biñan in Laguna, San Fernando, Pampanga; General Santos, Davao, Cagayan de Oro and Surigao cities in Mindanao, and Bacolod, Cebu and Iloilo cities in the Visayas.


“Even more than its new equipment yard, we salute Monark for its initiative in sharing the fruits of its progress with the less fortunate high school students of Northern Mindanao through its technical school,” Mr. Moreno noted.


The company’s affiliate, Monark Foundation Institute, is seeking to expand its technical school now housed at its Kauswagan branch in Cagayan de Oro which also houses its office, warehouse and motor pool.


“We conduct exams for gifted students in high schools around Northern Mindanao to give them the chance to acquire high-paying skills as a Monark- accredited heavy equipment mechanic,” said Mr. Ridual said. “We are coordinating with schools in identifying gifted but indigent students.”


“The attitude and drive of students in Mindanao are very encouraging,” noted Jeng I. Liban, executive directress of Monark Foundation. “Since starting training in 2008, we have already graduated over 100 students who are now all gainfully employed in high paying jobs abroad and with industries in the region as heavy equipment mechanics for gensets and machines.”


The TESDA-accredited institute has a current batch of 109 students with another 60 coming in, Ms. Liban said.


“Demand for our training is so great TESDA is now reportedly pressing the institute to open a night school to enable it to accommodate more students,”  Mr. Ridual said.


In addition to its present course, a heavy equipment operator course now being piloted in Manila will soon be offered at the local institute, he added.


“Personally, I consider education as a liberating process for everyone who undertakes to pursue it,” Gov. Moreno noted. “Education is an equalizer which empowers the serious student to improve his quality of life and those around him.”

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