TOPS opens 11th store nationwide in Cagayan de Oro
TOPS (The Off-Price Store) had the grand launch of its 11th store nationwide last Jan. 14, 2012 at South Bank Plaza found at the corner of Don Apolinar Velez and Yacapin street.
The local franchise is owned and operated by the Dalkilic family, specifically brothers Mahmut and Rizal, who also set up the Turquoise Turkish Restaurant at SM and some other businesses based in the city.
The opening of the city’s first TOPS store was graced by TOPS President and CEO Jonas “Bols” T. Ang, who is the brain behind successfully setting up the nationwide chain far from the madding crowd.
“Cagayan de Oro is our 11th store nationwide and we are also opening a 12th this weekend in Subic,” Mr. Ang said.
Other TOPS Stores can be found in Bel-Air Village in Makati, Blue Wave Mall in Marikina, Blue Wave Strip Mall in Pasay, QC Congressional, QC Commonwealth, Piazzo Sorrento in Bacolod, Asiatown IT Park in Cebu, Red Square in Iloilo, Cash and Carry in Palanan, Makati; and Rufino street in Cotabato,
TOPS is also branded as The Off-Price Store for its specialty in selling factor overruns of branded apparel and accessories but Mr. Ang clarifies this doesn’t mean TOPS is selling seconds or merchandise which don’t meet quality standards.
“We’d like to believe we are advocating practical fashion with TOPS line of branded overruns,” Mr. Ang said. “TOPS makes the world’s leading brands accessible to the ordinary Filipino consumer at least as 80 percent off their original prices at boutiques.”
Mr. Ang said TOPS was inspired by similar discount outlet shops abroad such as Marshalls, Ross and TJ Maxx but was reformatted for the local market and packaged into smaller and more convenient store locations.
Among the brands carried by TOPS are Levi’s, Puma, Express, LeeCooper, Barbie, G-Star, American Eagle, Aeropostale, Melissa, Billabong, Jack & Jones, H&M, New York Company, Elle, Armani Exchange (EX), Replay, Crocs, Tommy Hilfiger, Ann Taylor, Junk Food, and Seven7 which can be had for as little as P400-1,000.
According to its company website, TOPS began as a fresh concept right after Star Trends sold “Urban Outlet”. The stores were situated not in malls, but in areas not usually identified as retail store spaces. This break in monotony and the professional manner in which merchandising and marketing were handled led to the steady rise of the first store.
By the fourth store, the company decided to go solo and brake away from Star Trends, formally incorporating The Off-Price Stores Corp. in August of 2007. In 2009 The Off-Price Store created the acronym TOPS and redesigned the logo to jibe with the mercurial world of retail.
“The best Brand names and quality you recognize, a dressing room all to yourself, someone to help if you need it, a place where you can spend less without getting less, that’s why TOPS was created,” Mr. Ang said.
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