MDPPA: PUTTING A NATION ON WHEELS
The Motorcycle Development Program Participants Association, Inc. (MDPPA) met members of the motoring media at the Thai at Silk Restaurant in Serendra, Bonifacio Global City last July 28, 2011 to discuss the growth of the motorcycle industry, its economic contributions to the country, road safety, and other national issues involving the two-wheeled community.
Composed of six motorcycle manufacturers: Honda Philippines, Inc., Kawasaki Motor (Phils.) Corporation, Suzuki Philippines, Inc., Eastworld Motor Industries Corporation, Yamaha Motor Philippines, Inc., and Kymco Philippines, Inc., the members delivered some 760,000 new motorcycles last year, bumping up the total number of Filipino motorcyclists to approximately 4.5 million riders.
This year, the motorcycle industry is expected to breach the 1,000,000 unit milestone in sales, furthering its contribution to the social and economic growth of the nation.
MDPPA Board of Trustees
“The MDPPA is the premier association of motorcycle manufacturers in the country,” said Rene Gener, MDPAA President and Honda Philippines representative. “We are an active organization that deals with multiple local and international trade organizations for the benefit of Filipino Riders. We delivered 85% of the new motorcycles that you see on the road today.”
Motorcycles now compose 80% of new vehicle registrations according to LTO records. With a population of 100 million Filipinos, the ratio of motorcycles to Filipinos has risen to 1:34.
With such a huge responsibility and an equally huge number of dependents, the MDPPA has crafted the MDPPA Roadmap of action plans from 2009 -2012 to sustain the growth of the industry.
MDPPA Board of Trustees
“More than just selling motorcycles, we plan to push motorcycle safety and environmental awareness among our riders, pedestrians, and other road users to make motorcycles more acceptable to the public,” Mr. Gener said.
“We would like to change the present perception of motorcycles as dangerous to that of a pleasant and convenient mode of transportation,” he added. “Perhaps it’s also time for the broadsheets to come up with their own motorcycle section. The MC industry is growing, and definitely, it’s here to stay.”
As a goodwill to media friends, the MDPPA raffled off a Pulse Smart Pen which won by Christian Cruz of Auto Extreme and a Honda Beat 110 Scooter which was won by Vic-Vic Bautista of the Journal Group of Publications.