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Kapihan
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P3-B Coke Mega Plant to rise in Villanueva
By Mike Banos
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Coca-Cola
Bottlers Philippines Inc. (CCBPI) P3-billion “Mega-Plant” now under
construction in Barangay Katipunan, Villanueva, Misamis Oriental will be
operational in February, 2011.
Villanueva
Mayor Juliette T. Uy said the new 11-hectare facility will not only bottle the
company’s signature soft drink brands but the firm’s bottled water brands as
well.
“Besides
soft drinks, the plant will also include packaging and bottle manufacturing
facilities,” Uy said. “It will serve markets in Mindanao and the Visayas.”
Uy
said the finished products and raw materials for the mega plant would be
coursed through the nearby Mindanao Container Terminal facility at the Phividec
Industrial Estate-Misamis Oriental. Based on initial estimates of industry
sources, the plant would have a combined capacity equivalent of over 400,000
cases a year.
CCBPI now operates two production
lines with a daily capacity of 20,000 cases at a 2.3 hectare site in downtown
Cagayan de Oro. Frequent production line stoppages due to floods, inadequate
electrical supply and distribution problems due to vehicular traffic have
forced company officials to look for a new and bigger site.
CCBPI
is wholly-owned by The Coca Cola Company, which bought the 65 shareholdings of
San Miguel Corporation (SMC) in CCBPI in 2007 for US$590 million. The
acquisition includes soft drinks manufacturer Cosmos Bottling Corporation
(CBC), and Philippine Beverage Partners, Inc., the company which distributes
the products. Today, the company's carbonated brands in the market include
Coke, Diet Coke, Coke Zero, Sprite, Sprite Light, and Royal, and CBC brands Pop
Cola, Sarsi, Cheers, Lift, Jaz Cola, and Sparkle.
With over 25 beverage brands, CCBPI
claims leadership of the soft beverage corporation in the Philippines. With
subsidiaries Cosmos Bottling Corporation and Philippine Beverage Partners Inc.,
it is one of the world's top bottlers of Coca-Cola and one of the Philippines'
top 20 corporations in terms of revenue, the Philippines being the 5th largest market
for Coca-Cola worldwide.
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